Leading with Love: A Conversation with John Sneath of Tribute Home Care

In a heartfelt and wide-ranging conversation on the Hart & Hustle podcast, John Sneath, founder of Tribute Home Care, shares his personal and spiritual journey that led him to build a $30 million home care business rooted in a single, powerful idea: love.

From early experiences working in a nursing home to launching Tribute, John reflects on how witnessing human vulnerability profoundly shaped his commitment to honoring the dignity of those at the end of life—and those who care for them.

“This is a gift,” John says of the Caregiver’s role. “You’re honoring someone’s humanity, giving them love, and maybe helping them leave this world thinking it was about love after all.”

John emphasizes that the heart of home care isn’t just the client—it’s the Caregiver. Tribute’s mission is to support Caregivers with deep respect, meaningful relationships, and an organizational culture that emphasizes love, humility, and purpose over profits.

The conversation also explores:

• How faith influenced John’s leadership philosophy, as he approaches it with humility and curiosity.

• Why forgiveness and personal growth are essential not only in life but in building a meaningful company culture.

• The lessons from failure—including nearly going bankrupt in a previous venture—and the importance of staying true to a differentiated mission.

• Tribute’s next chapter: expanding Caregiver training, support, and benefits to elevate the profession and deepen the company’s impact.

• The role of AI in home care, not as a replacement for human touch, but as a tool to better serve caregivers and clients alike.

John closes with a reflection that sums up Tribute’s philosophy—and his own:

“Love organizes everything. If you bring love into how you work, how you lead, and how you show up for others, everything else falls into place.”

Watch the full interview below to hear John’s insights on leadership, caregiving, and the power of purpose-driven business.